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Sonu Nigam refutes rumours of becoming a member of politics after funding in political tech firm : Bollywood News – Bollywood Newsonhy

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Amit B Wadhwani’s ‘Buffering Media’ has attracted investments from Singer Sonu Nigam & Arvog Ventures India. The well-known singer denies information stories of him becoming a member of any political get together, saying he has solely invested within the digital expertise firm ‘Buffering’ that focuses on political accounts and has no inclination to be a politician. “I have friends across all parties, doesn’t mean I have aspirations,” he mentioned.

Sonu Nigam refutes rumours of joining politics after investment in political tech company.

Nigam has reportedly invested Rs. 6 crores on this political tech firm ‘Buffering’ based by entrepreneur Amit B Wadhwani, Manoj Motiani & Darshani Khatri in 2019. The singer was seen over the past two months at charity occasions of a number of politicians throughout India and there are stories coming in of him assembly with get together leaders of two nationwide events within the nation.

Sonu Nigam says “The media has been focusing on news, more from an entertainment aspect. I do not have any political ambitions neither am I joining any political party. I appreciate the reach of technology and hence have only invested in this tech company that amplifies political personalities”.

Amit B Wadhwani, founding father of Buffering says “We confirm to have received investments from Sonu Nigam ji & Arvog Ventures India in June 2021. The fresh round of funds will be utilised to onboard the next set of 75 political leaders, beefing up technology and strengthening the research teams across Mumbai and Delhi.”

Buffering at present gives companies by invitation to 56 key political figures throughout India, providing them digital, knowledge, expertise and AI based mostly amplification companies. The present Valuation of Buffering stands at 55M USD. It aspires to build up revenues to the tune of 800 crores by 2023, with majority of that coming in from election campaigning. Buffering plans to boost INR 150 crores over the subsequent 6 months to develop the community pan Indian earlier than 2022 – the massive election 12 months.

Sonu Nigam refutes rumours of becoming a member of politics after funding in political tech firm : Bollywood News - Bollywood Newsonhy

Investor Ketan Kothari, Director – Arvog Ventures India says, “Political Psephology coupled with data and technology is an unexplored industry which has a huge revenue potential with an extremely profitable business plan. Buffering founders have built a commendable model which will redefine election campaigning in India. I loved the focus on profitability in spite of keeping scale in mind”.

In the meantime, Darshani Khatri, additionally co-founder says, “India will see numerous elections in days to come, technology play is still very minimal, we at buffering simplify understanding voting, constituencies, data and voting patterns from tier 1 to tier 6 cities and to villages covering the length & breadth of the nation”.

Manoj Motiani – Co-founder & artistic head shares– “There is a huge need for purposeful communication about politics. At Buffering our vision is to create highly engaging political campaigns combining creativity, data, and technology in a contemporary way. He further added that it’s very interesting to use creative tech solutions in this digital age to reinforce public knowledge and beliefs on a large scale, almost on an instant and continuous basis. ‘Politainment’ – use of entertainment, emotions, colloquial references in Politics will further redefine political communication to make leaders and parties more approachable, admired, and relatable.

Buffering aspires to bring about a paradigm shift in politics-related communication thereby closing the gap between the people of the nation and the personalities that run the country.

ALSO READ: Sonu Nigam urges Indian Idol 12 makers to respect Amit Kumar’s silence over Kishore Kumar tribute episode


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Shery Mudasir

Hey, I am Shery Mudasir an engineer by profession and a Blogger by Passion, and the Founder of Newsonhy. Newsonhy works as an operating system for bloggers to explore Blogging, SEO, and Affiliate marketing tips, Latest News, Read More

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